Alter Ego Italy Blonde Maintain Shampoo bio-ionic What It Does:Sunflower extract helps

What It Does:Sunflower extract helps protect hair from sun damage

for a more control on natural hair and intensity on pre-lightened hair

2 Gallon Pumps

Semi-Permanent: Deposit only + minimal gray blending mix with 10 volume Developer on damp hair

This shampoo helps to tame frizz and promote healthy

Alter Ego Italy Blonde Maintain Shampoo bio-ionic What It Does:Sunflower extract helpsOver time natural blonde, bleached or lightened hair develops annoying yellow reflexes that pollute the colours purity. Blonde Maintain is a brightening anti yellowing shampoo ideal for the treatment and maintenance of all natural, lightened or bleached blond hair. It protects the colour, neutralises unwanted yellow tones and restores shine. The result is a cool blonde effect and a totally purified and illuminated colour. The purple pigment, which