STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY, 5TH GLOBAL EDITION IAS132 Confused by cases

Confused by cases

and what their residents’ aspirations and experiences were

The local case studies reinforce the concept of 'thinking like a nurse' - enhancing students' abilities to use clinical reasoning for patient care

as well as a glossary and a variety of new exercises and examples

Illustrated by the case of Cuba's proposal to CITES

STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY, 5TH GLOBAL EDITION IAS132 Confused by casesCreate profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over