The Marketing Manifesto Condition:Very Good with a Sense of Place

with a Sense of Place Award

gleaned from conversations he had with journalists from The Straits Times

The impact of loss aversion and overconfidence on corporate strategies

It also explores the reasons for the PAP’s dominance in Parliament

The rules How to create rapport-- even in a crowdHow to transform an acquaintance into a friendWhen to e-mail

The Marketing Manifesto Condition:Very Good with a Sense of PlaceMarketing is key to the health and wealth of organizations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business, and continual major improvements in its evolution as a profession, marketing and marketers are often undervalued as part of the business and under exploited as a force for profit. It is time marketing and the Marketer became critical. The Marketing Manifesto