white gold or blue black dress It's the Debate (but with Politics this time) – Even So, Joy Roman Originals, company behind optical

"You might not expect to see gold in the dress so that would bias the eye towards seeing the colour

Now, an ad agency in South Africa has teamed up with the South Africa branch of the Salvation Army to put the dress to a more serious task: raising awareness about domestic violence

"The dress has been enormously instructive for science, the scientific understanding of how color works," he told USA TODAY

Her legs and face are spotted with dark bruises

(Thank you for being here.) But the phenomenon continues to be utterly fascinating to vision scientists like me, and for good reason

The debate seems to have all started on Tumblr, with a post earlier this month that read: "guys please help me - is this dress white and gold, or blue and black