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The advertising campaign aimed to normalize IQOS use by depicting the product alongside coffee, alcohol and desserts as part of an everyday routine

Around one in five adults in the UK are regular smokers, despite the ever escalating cost of tobacco and continued public health campaigns warning of the risks

When you buy cigarettes online, you'll typically have to pay a shipping and handling fee which you wouldn't normally have had to pay if you had bought your cigarettes from the store

The silver and blue design reflects a modern, clean and elegant identity within the Winston family

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These differences, in rates only, further emphasize the placement of Tobacco Nation within the tobacco epidemic, compared to these other countries