APPENDIX 1 Recommendations from The Winnable Battle Ending Tobacco Use in Canada 1 CPHA calls on the federal government: to implement all of the provisions of the Framework Convention on Tobacco Control (FCTC) and related guidelines to the highest degree possible, including fulfilling its obligations to global tobacco control to implement and fund fully on an annual and consistent basis an adequately-resourced, multi-year (10-year) Federal Tobacco Control Strategy (FTCS), which would include an endgame goal and milestone targets, to come into effect no later than April 1, 2012, to include: nationwide social marketing / social media campaigns to further de-normalize tobacco use, especially among youth a ban on all remaining forms of tobacco advertising and promotion in movies, on the Internet and elsewhere legislation to increase the graphic health warnings to 90% of the surface of cigarette packages legislation governing plain packaging for tobacco products adding menthol to the list of banned flavourings in tobacco products expanding the current ban on flavourings in certain tobacco products to all smokeless tobacco products a moratorium on all new tobacco products and all new packaging of existing tobacco products to revitalize the First Nations and Inuit Tobacco Control Strategy (FNITCS) and engage in nation- to-nation dialogue with First Nations and other Aboriginal communities to develop community-led tobacco control strategies that will reduce the social disparities that contribute to poor health outcomes to work in partnership with and support of the efforts of Canadian stakeholders and their overseas partners to develop and implement effective tobacco control strategies and deter counter-tobacco control efforts by the tobacco industry in low- and middle-income countries and to put into place sustained and predictable funding and multi-year funding mechanisms for global tobacco control initiatives CPHA calls upon the federal, provincial and territorial governments: to include tobacco control (with time-specific targets and indicators) as components in future multi-year agreements on health and health care, such as the forthcoming federal/provincial/territorial health fund transfer agreement to begin in 2014 to consider new fiscal mechanisms involving pricing and taxation to discourage the sale of cigarettes at reduced rates for the immediate adoption and support by the federal, provincial and territorial governments for a national quit-line and support to maximizing accessibility for all Canadians to cessation services and resources to support community-identified and led tobacco control initiatives for population-based approaches to reach and respond to the needs of disadvantaged and particularly vulnerable population groups with respect to smoking cessation and tobacco product use prevention to allocate government revenues from tobacco product taxes or tobacco industry sources (e.g., penalties resulting from regulatory or legal actions) to support tobacco control research and knowledge generation/exchange activities that produce evidence used to design effective tobacco control strategies and interventions CPHA calls on all provincial and territorial governments: to broaden the categories of outlets that are prohibited from selling tobacco products to cap the number of tobacco retail licenses at the current level, with the goal of significantly reducing the number of outlets in each province and territory within five years to develop and maintain an accurate database of retailers of tobacco products, require licencing of all wholesalers and retailers of tobacco products administered by the Ministry of Health, and implement as soon as possible a graduated penalty structure with substantial fines, licence suspension and permanent revocation of a retailers licence to sell tobacco to enable municipalities to implement licencing fee systems for the retail sale of tobacco products as a means to reduce the number and density of retail outlets that sell tobacco products to apply and enforce a minimum age limit to retail outlets and establishments which sell tobacco products, similar to that in place for employees serving alcoholic beverages CPHA calls on municipalities to enact by-laws to ban smokeless tobacco, including hookahs, from public places including bars and restaurants

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