And we need to stop it. The campaign isnt just about raising awareness, it is a call to action, a way to call out tobacco companies that use manipulation tactics, such as posting ads in areas with a greater concentration of Black and African American people
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For instance, when the dangers of second-hand smoke started to emerge, the tobacco industry-funded research to prove that second-hand smoke posed little or no harm by misclassifying study subjects in terms of their exposure to second-hand smoke
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In the 1950s and 1960s, as public concern over smoking risks grew, Lucky Strike continued to market itself around tobacco quality and taste
1 2 3 4 WHO 2009, p