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At age 14, like most kids, I wanted to try smoking, to see what my parents saw in it

Maciej Goniewicz, PhD, Department of Health Behavior

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And for Cigarettes, its more based on storytelling

Marketing and product innovation: makers of economy labels and some international competitors introduced packaging, slim/menthol variants and price tiers that matched pocket budgets better than some traditional labels

Quitting: Why It Matters and How to Start The single most effective way to reduce tobacco-related health risks is to quit using tobacco entirely