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The Marketing Lesson The right myth, told at the right time, can rebrand weakness as strength, daintiness as toughness, and a filter-tip cigarette as a symbol of pure American grit

Studies show that people who smoke often (have their first puff early in the day) sleep for a shorter amount of time, throwing off their sleep patterns

He said that, on the one hand, global smoking trends are "excellent." "We have very clear downward trends over the last 15 years," he said

Most filters are discarded with traces of tobacco still attached to them, which pollutes the environment with nicotine