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Wise points out that consumers want different things

12 cigarillos in each pack for extended pleasure

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Policies that can be bypassed by alternative tobacco products (e.g., e-cigarettes) could also inadvertently promote tobacco use and pose unnecessary barriers to people who are trying to quit

Cigarette users often consume many per day

If anything, the genteel image of pipe smoking may actually increase danger by lowering perceived risk, reducing motivation to quit, and enabling continued tobacco use under the guise of sophistication