We spent a few decades fighting big tobacco in the form of cigarettes, Shamann Walton, who co-authored the legislation, said to The Guardian
But this ideal, data-driven society in which addicted smokers bob gently down the famous continuum of risk via the path they prefer (perhaps starting with VLN cigarettes, perhaps with another product and ultimately landing at their low-risk nicotine maintenance or tobacco-free destiny) isnt where were living
The chemical can not only irritate the respiratory system, burning it can release toxic byproducts that can also damage the lungs, and its combustion can lead to the creation of carcinogenic compounds
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Still, this problem-solution advertising was very popular at the time, and worked to position one brand as the exception to the problem rule or as the least problematic of all cigarette brands