china tobacco international north america inc Standardizing the Electronic Cigarette Market Xi wanted tougher tobacco control.

There are many benefits of switching to IQOS heated tobacco, such as: 1) Less harmful chemicals than smoking cigarettes: Switching completely to IQOS ILUMA is less harmful than continuing to smoke.* IQOS ILUMA emits on average 95% lower levels of harmful chemicals compared to cigarettes.** IMPORTANT INFORMATION: It does not necessarily equal a 95% reduction in risk

The following sections discuss each key message, based on epidemiological and mechanistic justifications for a unified nicotine regulation

"Preferring more e-cigarette flavors is associated with e-cigarette use frequency among adolescents but not adults"

Race-specific smoking rates among adults are presented in Table 1-1

(BreathCO, Vitalograph)

Public Education: Research has consistently demonstrated that tobacco-related public education campaigns save lives, promote quit attempts, reduce youth smoking initiation, lower health costs and blunt the impact of tobacco industry marketing