American anti-smoking poster (undated, ca 1970s) showing death offering the viewer a cigarette
doi: 10.1007/s10654-013-9853-4 8 ManouchehriniaAStridhPKhademiMLeppertDBarroCMichalakZet al
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By contrast, warnings that depict the effects smoking has on others, especially children, appear to have more influence on a substantial proportion of young people (13, 14)