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The packaging for these products resembled that of popular menthol brands and used familiar descriptors like cool and fresh. Sven-Eric Jordt, a biochemist at the Duke School of Medicine, believed that he knew how the tobacco companies modified their products to evade the new laws, and a chemical analysis proved him right
According to a recent report from the WHO, titled Hooking a New Generation: How the Tobacco Industry Captures Young Customers , these flavors are the main reason for trying these products among non-smoking youths
It works by breaking down the odor-producing residue into inert material that no longer releases any odor
It seems clear that more should be done to counter it
Ownership is split primarily between what are now two entirely separate companies: Philip Morris USA and Philip Morris International
