The campaign featured sailors, sea captains, pilots, weightlifters, war correspondents, scientists, and farmers, alongside the slogan-turned-jingle: You get a lot to like with a Marlboro filter, flavor, flip-top box. Rather than using professional models, the agency took a more straightforward approach and cast men who embodied what Burnett described as masculine confidence: We shunned slick professional models, so familiar in cigarette advertising, as well as testimonials
Independent pharmacies, most of which had stopped selling tobacco products by the 1990s out of concern for their customers health, have largely been bought out by the chain drugstores, notably CVS and Walgreens
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Filters were designed to keep people smoking, Glantz said
When charcoal is activated with oxygen, it becomes ripped with tons of "sticky" holes in each molecular structure just like chicken wire
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