Cigarettes contain, on average, around 10mg of nicotine
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An overview of FDA's requirements of retailers summarizing FDA's regulated products and the steps retailers must take to prevent illegal sales to minors (such as asking for ID of under 27 year old customers, deny sales to minors) -- includes newly "deemed" tobacco products such as cigars, e-cigarettes, vaping products, hookah and pipe tobacco -- effective regulations as of Aug
People smoke shisha for much longer periods of time than they smoke a cigarette, and in one shisha session you can be exposed to very high levels of toxic chemicals
And the pitch for the device is technically illegal for the company to say, since the FDA does not allow it: The IQOS is safer than cigarettes
Conversely, overly wet tobacco will struggle to stay lit and may pack too tightly, causing an improper burn