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The blanket marketing campaign, developed by ad agency Farm, will feature across TV, buses, the London Underground, poster sites, billboards, national press and radio ads, and airport media advertising
Key Background Menthol is a chemical found in mint plants that reduces the harshness of cigarettes, leading users to smoke more and making it harder to quit
Even specialties like fine flake tobaccos are pressed and processed in-house
Taking into account feedback from stakeholders also enables us to refine our strategy, deliver sustainable value and build A Better Tomorrow
Participants were categorised into six groups according to smoking history and habit change to e-cigarettes as follows: ex-smokers 5 years since quitting without e-cigarette use