Early e-cigarette advertising and social-media campaigns framed e-cigarettes as a safer or cleaner alternative to combustible smoking by emphasizing reduced tar and odor rather than potential long-term health risks
10.1038/s41580-020-0210-7 58 GiordanoL.GregoryA
Founded with the mission to offer a superior alternative to traditional smoking, SMOKO focuses on delivering a realistic smoking sensation without the harmful chemicals found in cigarettes
PMID: 28349362 Asghar F, Shamim N, Farooque U, Sheikh H, Aqeel R
NJOYs marketing will be monitored for how it prevents access and exposure to underage smokers, according to the FDA, which said it may suspend or withdraw its authorization if the agency determines NJOYs marketing is no longer appropriate, including a notable increase in use among youth or former smokers
Assess moisture levels in tobacco leaves: Test tobacco leaves with an electric moisture meter to obtain moisture content
