Fong, the founder and chief principal investigator of the International Tobacco Control Policy Evaluation Project
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On top of very specific color choices and using the now-banned words like lite, slim, (a term used to target women) or mild, tobacco companies have marketed menthol as healthier, with great success
Filter size and carbon amount: More carbon and longer path length often increase the chance of trapping certain chemicals
The length of the cellulose acetate may be varied, because it is practically ineffective in reducing p-BSQ of the smoke
The FDAs estimates for how many lives will be saved sound very reasonable, possibly even conservative, he says
