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The television series Mad Men , which featured Lucky Strike as a major client of the advertising firm Sterling Cooper and the cigarette of choice of Don Draper, was credited with inspiring the massive jump in sales

Reynolds decided to, in its words, retest the good-smelling cigarette proposition and try to appeal to a broader audience

Raison French Polar Available from August 24, 2020 (on order)

PMCID: PMC7545933

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The coupons can be sent via text, email, mobile apps and social media 5 and are redeemed at Reynolds American kiosks, positioned near registers of tobacco retailers