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Soap, Sex, and Cigarettes: A Cultural History of American Advertising (2nd ed

"If you are a 10-cigarette-a-day smoker, you are going to be getting 3,650 at least exposures to the warning labels in a year." Canada was the first country to require pictures on its cigarette package warnings, in 2001

Its small size also lets it sit flush in a 12v cigarette lighter, making it look like it always belonged there

IFPI Norge

"Whether plain packaging meets these requirements is currently the subject of ongoing litigation before the English Courts and the WTO [World Trade Organization]

So, when people who smoke drop one on the ground, it is no different to littering any other item