Initially launched in 1873 by the Drummond Tobacco Company, they were later acquired by the American Tobacco Company before being taken over by Liggett & Myers in 1912
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Thus, the consumer can try 5 capsules with different flavors at once, buying only one pack
Reynolds has long known it had a shrinking customer base: A Reynolds executive once infamously told a New York Times columnist that the only people who smoked were the poor, the young, the black and the stupid. Two decades later, Reynolds is banking on the continued loyalty of that third demographic to anchor profits
In 1964 the Surgeon General of the United States published its landmark report, Smoking and Health , which identified smoking as the cause of many health problems
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