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Common terminology is being developed in the UK and internationally, but for now we will use the term e-cigarette here

DTC: Whats Actually Possible in 2025

Neither of those experiences reflects what IQOS actually is they just reflect a mismatch between the smoker and the flavour

Prednisone is a powerful drug with a narrow comfort margin in many patients

But maybe we should treat this like cigarettes: aim to curb the number of sugar consumers, rather than the amount of sugar they consume

Studies from Johns Hopkins University suggest that chronic smoke exposure, regardless of the source, can decrease lung function over time by damaging the alveoli