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Important consumer groups include former smokers, who switch to the product for a healthier nicotine alternative

State Secretary Maarten van Ooijen of Public Health is following Australia's example, where a pack of cigarettes costs about 24 euros, hoping that the unaffordable prices will have a deterring effect

Okay, so what exactly can you stash in these little wonders

It can easily be imagined as a version of the Robin Hood fairytale

The blend offers a mild energy boost for daytime use

They also wrote that the ads were running at much higher frequency than the levels needed for anti-tobacco ads to influence teens that smoking is harmful