europe e-cigarette and vape market UK Size & Outlook, 2030 Europe E-Cigarette Market Outlook, 2028

But if you do smoke cigarettes, the earlier you can quit, the better

The likely driver for this change in public perception was significant media coverage of injuries to health in the US from vaping products banned in the UK.[10,11] Between 2022 and 2025, misperceptions about the harms of vaping rose sharply each year, with over half (54%) of adults in 2026 believing vaping to be more or equally harmful compared with cigarettes

But if you're telling yourself it's impossible, think again

Together, we will build a healthier world for you, your family, and your friends

Research published at the end of 2024 shows that each cigarette reduces life expectancy by about 20 minutes

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