The campaign featured sailors, sea captains, pilots, weightlifters, war correspondents, scientists, and farmers, alongside the slogan-turned-jingle: You get a lot to like with a Marlboro filter, flavor, flip-top box. Rather than using professional models, the agency took a more straightforward approach and cast men who embodied what Burnett described as masculine confidence: We shunned slick professional models, so familiar in cigarette advertising, as well as testimonials
Pick people that will encourage you and who dont smoke themselves
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Kate Middleton, Duchess of Cambridge, regularly sports a Ballon Bleu de Cartier watch.) Cartiers golden years, however, began when Alfred introduced his three sons, Louis, Pierre and Jacques, to the business
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