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Globally, smoking is estimated to be responsible for 8 million deaths annually, with over 1 million of those deaths being in non-smokers from the effects of passive smoking3

Seibt et al

Lovenheim, How Far to the Border?: The Extent and Impact of Cross-Border Casual Cigarette Smuggling, National Tax Journal 61:1, (March 2008), R

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27,28 The findings consistently showed that standardized packaging increased warning salience and reduced the appeal of the packaging and smoking