what is a capri cigarette – img9957 Capri Pack - DIELINE

Each pack contains cigarettes crafted for a lighter flavor profile, distinguishing them from the more robust options of the brand

Ideal for those seeking a straightforward, non-menthol cigarette

In the United States, it is still sold by RJ Reynolds orders, but overseas, including Korea, is sold as a JTI order

A healthy smoke for everyone in the herbal cigarette that is made from an old former Indian system that is 100% natural

Sensing it would need an entirely new positioning, Philip Morris moved the advertising account to Leo Burnett

Smokers seeking a mild aromatic smoke for breaks or relaxed settings, not heavy strength