All therapists/facilitators are members of an association created by Allen Carr's Easyway organisation, Members of the Association of Allen Carr Therapists International (MAACTI), and membership indicates that the therapist/facilitator has completed the rigorous recruitment, and the comprehensive training & development process required before anyone can practise as an Allen Carr's Easyway therapist/facilitator
For year ended 31 December 2025 Volume Revenue Reported Reported Current Exchange Constant Unit vs 2024 m vs 2024 m m vs 2024 New Categories 557 -10.6 % 19 576 -7.6 % Vapour (units mn) 32 -38.2 % 65 -41.2 % 3 68 -39.4 % HP (sticks bn) 12 -3.9 % 444 -7.0 % 15 459 -3.8 % Modern Oral (pouches bn) 1.2 +24.7 % 48 +39.8 % 1 49 +44.2 % Traditional Oral (stick eq bn) % % % Total Smokeless 557 -10.6 % 19 576 -7.6 % Total Combustibles 196 -11.7 % 4,009 -11.9 % 165 4,174 -8.3 % Other 201 +16.3 % 12 213 +23.7 % Total 4,767 -10.9 % 196 4,963 -7.2 % Constant currency measures are calculated based upon a re-translation, at the prior year's exchange rates, of the current year's results of the Group and, where applicable, its segments
The key findings were extracted and tabulated according to the titles described in the previous section by the first author and were validated by two other researchers
When it didn't snow, it froze
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