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So how does it help people quit smoking

This is a cute 1950's gold tone cigarette box that has an enamel painted lit cigarette on the lid

A hard pack is usually preferred by customers who want a firmer carton presentation and better pack protection

But relentlessly targeted marketing campaigns locked the preference in place, part of what Phillip Gardiner, a research scientist at the Tobacco Related Disease Research Program at the University of California calls the "African-Americanization of menthol cigarette use." "Menthol cigarettes have been marketed to some of the most vulnerable segments of the population," Gardiner says

PT was hard

PMID 25731134