Good intention, but if I smoked I don't think I'd carry around a personal ashtray
We know there is an appetite for new flavours in the category and have seen huge success with previous launches, including Blucozade, for which 60% [7] of sales were incremental to the category
In this study, we investigated cigarette sales trends by brands after the two significant anti-tobacco policies (2005, 2010) in Spain, which include prohibitions on tobacco advertising, promotion, and sponsorship
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Perkins KA (1992)
It might be a bit tasteless/inappropriate to try and compare the two in this analogy, but perhaps the ideas behind both are similar in nature