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A sudden tax hike can hurt profitability immediately

13%) and young adults (11.2% vs

In his book France fin de sicle, Eugen Weber wrote that "women who smoked were low-class women or criminals", and in the 1890s, respectable women who smoked were considered "either eccentrics or feminists demanding gender equality"

The tobacco giants needed to do something to keep their profits ticking over

This poster is part of the It's a Fact series, designed to raise awareness about the dangers of vaping

The testimonial ads feature adults describing the positive changes in their lives after they gave up smoking cigarettes to use Juul