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Recommendations from the behavioral risk factor surveillance team

The honest reality is that IQOS is a tobacco alternative for adult smokers who would otherwise continue smoking

However, gas prices can vary by location and are subject to fluctuations based on market conditions

We treated the whole campaign like the launch of a new TV show

Electronic, or e-cigarettes, are part of a category of products called Electronic Smoking Devices (ESDs), which are designed to mimic combustible tobacco cigarettes and, in most cases, contain varying levels of nicotine

Public and Patient advisor: Anne Daly, Public and Patient Involvement in research (PPI) advisor, PPI Ignite, University of Galway