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Product, packaging, and positioning What Leo Burnett and his team had to position was a new tobacco blend a recipe, as the company called it that Philip Morris believed could reach well beyond Marlboro's former audience

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At the state and local level, communities can accelerate the elimination of flavored products by passing and implementing more comprehensive sales restrictions on flavored products (where they are not pre-empted)

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The study projected that over the next 50 years, pictorial warning labels could avert 652,800 smoking-attributable deaths, 46,600 cases of low birth weight, 73,600 preterm births and 1,000 cases of sudden infant death syndrome

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