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This allows smokers to switch from classic tobacco to menthol or fruit during the same cigarette
For more experienced users or those transitioning from heavy smoking, usage can rise to 812 pouches per day, or more
Changes [in the industry] will also be driven by further legislation like the EUTPD, government bodies like FDA, as well as the introduction of plain packaging, says Thomas, and adds: The impact of adjacent products such as e-cigarettes or heat-not-burn products will also be very interesting to see and will possibly trigger additional changes. Its certainly testing times for an industry that is inextricably intertwined with the tobacco product manufacturing sector, but as always the stronger players will find a way
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