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(Fun fact: Smoking menthol cigarettes does tend to feel smoother because the substance has a numbing effect on the throat and lungs, inhibiting the bodys ability to signal irritation to the brain.) Smokers were urged to switch to Kools to give their throats a break from the harshness of regular cigarettes, or to treat themselves when suffering a case of the sniffles

As seen on a wall in Dingley Road EC1 : The Thirties and beyond had wonderful advertising techniques - they used the facilities available to them and relied heavily on the visual aspect (catchy images and strap-lines on packaging and street and newspaper advertising) 'jingles' on the radio (television had not yet taken off) and postal communication - but not the interminable 'junk mail' we are all subjected to now physically and electronically

And those people who were smoking menthol, they were about twice as likely to try quit smoking," Chaiton said

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Forty years later, filtered Gauloises cigarettes debuted