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For young people, zero-alcohol products could serve as a gateway for drinking and send a message underage drinking is acceptable

Plain packaging makes e-cigarettes less appealing to young people

The zero-nic product does not contain nicotine, hence it could also attracted a large number of individuals who wish to experience vaping devices but do not want to get addicted, particularly young women

The study also has limitations

To an extent it may lead to a violation of consumers freedom of choice when governments role has been extended from creating awareness on the risk of tobacco use to tobacco tax

Give yourself time to adjust, track what works, and don't hesitate to modify your approach as you learn more about your preferences