Across the globe, Philip Morris promotes its cigarettes in ways that appeal to kids, marketing cigarettes on social media, introducing flavored cigarettes and conducting aggressive marketing near elementary schools
The problem with this is when the smoker throws the cigarette out of the window and into areas where wildlife feed off of vegetation
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Each product serves different customer needs, preferences, and usage occasions
It is a slow-sip cigarette, meant to be enjoyed thoughtfully rather than rushed through during a quick break
Thirdly, the recruitment of participants involved street intercepts, wherein respondents had face-to-face interactions with researchers, potentially introducing social desirability bias in their responses