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The market for oral tobacco products is growing, as many consumers consider smoke-free alternatives to be less harmful to health
TEREA sticks are only compatible with IQOS ILUMA devices and cannot be used in older IQOS models
Long-term evidence isn't available, but these studies do address exactly what we're interested in
Of course it is easier to demonstrate in a dominant causal relationship, like health and smoking but a non-dominant causality, such as the one we are talking about, follows exactly the same lines only it takes a lot longer to demonstrate conclusively
Pertschuk M
Evidence also showed that a substantial portion of adults who use cigarettes and/or other smokeless tobacco products completely switched to these oral nicotine pouches, but that youth use remained low despite growing sales
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