Leading companies are deploying a multi-pronged strategy, including product diversification into flavored, slim, and reduced-risk formats, strategic licensing partnerships, digital marketing targeting younger consumers through social media influencers, and supply chain modernization through AI and automation
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Marlboros success is by no means an isolated case, with the brand values of major names such as Pall Mall, L&M, Newport and Winston all growing this year and the likes of Parliament, Sampoerna and Chesterfield enjoying double digit growth. Brands are first evaluated to determine their power based on factors such as marketing investment, familiarity, loyalty, staff satisfaction and corporate reputation, before they are issued with a letter grade up to AAA+
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British American Tobacco spokesman Scott McIntyre said the company was disappointed in the court's decision but would comply with the law
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