[39] Thomas Frank, The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism (Chicago: University of Chicago Press, 1997), passim
PATIENTS NOT READY TO QUIT During Motivational Interviewing keep the 5 Rs in mind if a patient is unsure they can quit: Relevance, Risks, Rewards, Roadblocks, and Repetition
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the business of running an off-screen, print-oriented public-relations campaign was somewhat new to him, and probably, in his innocence, the former prince of the hard sell was merely trying to applyas far as Tiderocks part in the True affair wentstandards of addressing the public that are perfectly normal and acceptable in the world of television advertising
The data are fully anonymized, and there are no ethical issues and conflicts of interest related to the respondents in the surveys
