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After the tobacco industry forced the policy to a referendum vote, in November 2022, California voters upheld ban over 63% of the vote, and the policy has since withstood all other industry challenges and was implemented in December 2022

Its non-etching, free from phosphates, non-corrosive, and pH neutral

This figure is expected to rise to 58% by 2025

Smoking population has been estimated around 1.3 billion worldwide 6

Get support: Long-term abstinence can be strengthened with therapeutic treatment, but ongoing support remains a priority

Mean CPD (Cigarettes Per Day) among continued smokers decreased significantly between baseline to 12-weeks in both groups