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Food and Chemical Toxicology, 2008
Available at: Accessed
JUUL took these marketing tactics offline by hosting lounges, exclusive events and parties with free tastings. Events also featured appearances by young influencers, cultivated through a JUUL launch influencer seeding program. JUUL also engaged celebrities by offering a VIP portal on its website for exclusive discounts, reserved access to limited edition colors and early access to future product launches. Similarly, PMI advertised its IQOS product at select international locations, including pop-up boutique stores in exclusive urban centers, to create the illusion of a high-end product
A CDC data brief that cites an American Chemical Society analysis notes that traditional cigarette smoke contained on average 9 to 450 times more of the toxins studied than vapor from an e-cigarette
Cell 137 , 609622 (2009)
"Manuel Orazi"
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