According to Euromonitor International, Imperial held about 3% of the total global cigarette market in 2023, selling brands including Davidoff, Gauloises Blondes, JPS, West, Winston and more.** Although it has also entered into the novel product market, the company continues to profit almost entirely from cigarettesincluding its specialist brands that are geared toward specific consumer groups. In particular, Imperial has been called out for targeting women and girls in its marketing
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The arrival of B&H White from July 2011 represents JTIs biggest launch of the year and is designed to take advantage of the growth of the lower tar segment, which is worth 4.4bn to the retail trade
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Rolling your own cigarettes, early-to-mid 20th Century As taxes on tobacco progressively increased from the 1950s, smokers tried to economise by moving to making their own cigarettes, known as roll-ups, from cigarette papers and tobacco
