Our goal is to ensure that financial considerations dont stand in the way of your well-being
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These measures include: funding a new national swap to stop scheme - the first of its kind in the world - to offer a million smokers across England a free vaping starter kit, alongside expert support launching a financial incentive scheme - in the form of vouchers alongside behavioural support - to support pregnant women to stop smoking, with an aim to reach all pregnant smokers by the end of next year a new strategy to combat illicit tobacco, which will outline efforts to catch and punish those involved in the illegal market Deborah Arnott, Chief Executive of Action on Smoking and Health (ASH), said: Smoking is very addictive, and it takes smokers on average 30 attempts before they succeed in stopping, so encouraging them to keep on trying is vital

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Echoing Zhang's view, Liu Shuangzhou, a professor with the Central University of Finance and Economics, advocated stricter regulations on vape advertisements, on the grounds that marketing e-cigarettes inevitably brings back cigarettes in public spaces and compromises the effect of the cigarette advertisement ban