Established by the World Health Organization (WHO) in 1987, the day highlights the health, environmental, and societal harms caused by tobacco and encourages individuals, governments, and organizations to take action against the tobacco epidemic
Local law enforcement agencies will, as they currently do now on retailers that sell untaxed cigarettes
Rather they were crafted to evoke a strong emotional response calculated to provoke the viewer to quit or never start smoking. Other color images required under the Food and Drug Administration rules would have been: a man smoking through a tracheotomy hole in his throat, smoke wafting from a child being kissed by her mother, a diseased mouth presumably from oral cancer linked to chewing tobacco and a woman weeping uncontrollably
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Rules for behind-the-counter Tobacco products must be stored and displayed behind the counter
Most importantly, they were designed to encourage adult smokers to switch to alternatives to smoking