While the use of such colour change material would probably have little or no effect on the actual effectiveness of the filter tip material, the advertising and sales advantages are obvious
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"Physiological, Chemosensory, and Genetic Influences of Menthol and Other Flavors in Tobacco Products", Eliminating Tobacco-Related Disease and Death: Addressing Disparities: A Report of the Surgeon General [Internet] , US Department of Health and Human Services, retrieved 2026-07-14 "The role of menthol in cigarettes as a reinforcer of smoking behavior"
Containing a 15mm filter, each of these tubes are comprised of a menthol paper tube that is 84mm in length - this puts the filter tubes at 100mm in length roughly
In Australia, that works out to about 15,000 deaths per year
Tobacciana and smoking collectibles