The answer lies in its groundbreaking technology that doesnt mask odors but eradicates them at the molecular level
Dr Ruth Bell, senior lecturer in the Institute of Health and Society at Newcastle University, who led the study, said: This shows that if we help make it routine for midwives to ask about smoking and screen every mother-to-be for carbon monoxide, we can double the number of women who quit smoking in pregnancy and substantially increase the number of healthy babies. The team found the women who did not smoke in pregnancy, went on to have babies that were more than half-a-pound heavier (260 grams or 0.57lb) at full term, than those who continued to smoke
Theyre advertised in womens magazines under the slogan Light and Luscious, on textured paper adorned with images of red roses and lace
Here are a couple of approaches to promoting tobacco cessation to women who are pregnant that can make a difference, and address this population in a respectful, caring, and meaningful way
If youre considering tobacco use, remember the CDCs guidance that no tobacco product is safe
That is why, compared to many internationally interchangeable small formats, they often appear more distinctive
