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Anti-smoking activists are calling foul, claiming the campaign, which featured promotional giveaways such as flavored lip balm and cell phone jewelry, violates the industry's 1998 agreement to stop targeting advertisements to children
USA 81 , 62716275 (1984)
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The warnings came a year-and-a-half after Surgeon General Luther Terry announced the findings of a groundbreaking study: "It is the judgment of the Committee that cigarette smoking contributes substantially to mortality from certain specific diseases and to the overall death rate." The warning labels were a warning shot across the bow for an industry that for years had entrenched itself in both our national economy and popular culture
