All producers of video content, regardless of platform, should adopt the following policy principals: In future production, commit to no tobacco depictions (including e-cigarettes) in youth-rated materials, unless 1.) the depiction unambiguously reflects the dangers and consequences of tobacco use, or 2.) the depiction represents the tobacco use of an actual person, as in a biographical drama or documentary Clearly mark previously produced material with tobacco descriptors so parents can appropriately evaluate content Include anti-smoking advertising before previously produced material with youth ratings and tobacco depictions Certify that no tobacco product placement appears in any future production (including consideration paid to producers, actors, etc.)
Purely from a cost-benefit perspective, breaking the rule does not make sense
But another change came as the pandemic eased and airlines began ramping up again
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Williams et al., 2013, 2017)
